Your competition can take your ideas, appropriate your staff or grab your customers but there’s one thing they can’t take from your business: your culture.

Your culture is unique to your organisation. It’s a product of your leadership, your vision, your mission your shared values, your employee and customer engagement, your capabilities and lots more. The culture of the best, world-leading organisations is also built on a ‘noble purpose’: a clearly communicated and understood vision of what you’re about.

Bill Gates’ purpose for Microsoft was ‘a PC on every desk in the world’. 40 years later it’s now evolved to a Microsoft OS on every device in the world. IKEA’s purpose is to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. A clear purpose makes your leadership an easier task.

In this video, Jason Jennings looks at Leadership with ‘A Noble Purpose’ and gives examples of where and how this has worked for some of the world’s most successful businesses.

At Leading At The Edge on 7th October at Galmont Hotel, Galway, Jason will expand further on this based on interviews he will have conducted with Irish businesses and participants at the conference.
Book now to get the best prices for this fantastic one day conference.